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This is us

Our innovative business model

For 10 years now, we have been an international online shop for standard automation ­techno­logy products with a low-price strategy of an average of 24 % below the ­manu­facturer's RRP.

Our customer is the focus of our company – that's why we rely on the Trusted Shops seal of approval, which not only secures your buyer protection, but also creates transparency about our services. Our aim is to guarantee small and medium-sized companies a simple and fast purchasing process with competent advice and fast and safe delivery of the goods.

Joint venture through merger of Automation24 and Visaya

In April 2021, Automation24's management team, consisting of Katharina Messerschmidt and Thorsten Schulze, was expanded to include Madhu Venkatesan, who previously managed the business of Process+Lab Devices Online-GmbH, operator of the Visaya online store. The company operates from its two locations in Germany, Essen and Berlin, as well as its US subsidiary location, Automation24, Inc. in King of Prussia, PA. The merger of the two online stores is also accompanied by an expansion of the portfolio. For the first time, configurable and stocked products from the factory and process automation sectors will be offered on one Internet platform. Additional product support is also available to assist with product selection and application inquiries. Our experienced engineers are prepared to answer technical questions and assist customers in final product configuration.

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Automation24 up close

Get to know us personally in our new company video.

... and discover all of our smart shop features!

Who we are targeting

Our target groups are small and medium sized firms in the fields of mechanical engineering, construction and development, manufacturing as well as electrical trades and public institutions such as universities, for example. Our products are sold exclusively through our online-shop, via telephone, e-mail and other online platforms. We feel that a sales team in the field with a network of branch offices and costly trade fair presentations are an unnecessary expense. The resulting cost advantage is directly passed on to you. Only in this way will you save on small quantities from the very first piece without surcharge, an average of 25-30 % compared to the recommended retail price.

The right product for you

Our goal is to offer you a well-rounded selection in the field of automation technology. At the same time the portfolio remains limited in scope so that all products have sufficient quantities in stock and to ensure the excellent technical support for all products. We therefore consciously avoid identical products from different manufacturers and provide a pre-selection for you. We are also happy to help you with the conversion of products. Through this you save time and money – because your benefit is our aspiration!

What our customers say:

We are pleased about the more than 100,000 satisfied customers who have happily taken up our product offerings and services and are thankful for 4.93/5.00 stars. This is confirmed by our "Excellent" Trusted Shops Customer Rating with five out of five stars in all three categories: Delivery, Goods and Customer service. Fast delivery, good service with technical specialist expertise, along with ­comprehensive information about the delivery after the order are therefore ­particularly appreciated.

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Automation24 - Trust. Respect. Responsibility.

At our company, we have established a code of conduct that defines our culture of values. Adherence to these values is very important to us at Automation24. We rely here on your assistance in the form of your reports in order to protect the image of Automation24 and secure our economic success. With the Automation24 whistleblowing system, you have the possibility to report potential harm to our values as well as criminal activities. The central compliance organisation will handle all reports with the necessary discretion and care, initiating appropriate countermeasures if the reported situation is confirmed.

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